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ABOUT KIM

Creating meaningful change for clients

Marble Surface

With a client-first approach and a passion for the details, Kim's been helping companies large and small with their marketing needs for more than twenty years. As a fresh-faced kid straight out of college, she worked her way up the marketing & advertising agency ladder, which meant that she did every job. Having to execute across multiple disciplines through the years has given her a rare edge in knowing the ends and out of a wide variety of marketing. She is here for you as a extra set of hands for all your marketing efforts from strategy to execution to results (part-time, short-term, long term, or contract).

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WHAT HER CLIENTS SAY

Strategic. Client focused. Results-oriented. Demand generation expert. All-in on the details.

 

CLIENTS

  • Large Enterprise Companies: AT&T, Bayer Pharmaceuticals, Deloitte Consulting LLP, Hewlett-Packard, Inc. (public & private sector markets), Microsoft TechNet, Red Paper Plane by Structural Graphics, Regal Entertainment, etc.

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  • Medium & Small Companies: Aveda Altitude Salon, Colorado Tables, Develop Intelligence, Make-a-Hero.org, Night Nannies for Newborns, Synergy Group, The Natural Dog Bakery, Winston’s Doggy Playhouse, etc.

 

WHERE SHE FITS IN

Project work: provide valuable assistance to your project work (at any stage in the process) whether short-term, long-term or contract.

​Part-time resource: ready to assist during busy periods, seasonal surges or when you find yourself short-handed due to reorganization, illness, maternity leave, or rotating staff

Short-term investment:  looking to try something new, but not ready to commit to all that it means

Strategic consultant: here to help you formulate a marketing strategy & execution plan with her knowledge and expertise from across multiple industries and all types of marketing

Educator: dabbing your toes into marketing for the first time. She'll walk you through the process and help you along the way

Fixer: A fast deadline is approaching and you need someone that can hit the ground running and get it done.

 

HER SKILLS

Strategy. Market Research. Campaign Planning (vehicles, budgets & timelines). Campaign Management (stand alone or integrated). Creative Execution Management (direct mail, print, collateral, email, etc.). Marketing Automation (Act-on). Print Services & Management. Database Oversight. List Research & Procurement. Demand Generation. Retention & Loyalty Campaigns. Acquisition Campaigns. Results & Data Analysis. Remote Work Veteran (17 years).

 

HORN TOOTING

Business Marketing Association (BMA) and the American Marketing Association (AMA): 

** Best of Show – Creative Award

** Best of Show – Results Award

** Gold Key / Fourteener Gold Award Winner (4x)   

** Gold Key / Fourteener Silver Award Winner (9x)

 

EDUCATION

Bachelor of Science degree in Marketing and Management from the McIntire school of Commerce at the University of Virginia

 

OTHER

President of the Sierra Ridge Metropolitan District 2 Board in Parker, CO. And, Event Planning lead for the Sierra Ridge Community, where she organizes community events for 903 homes & 267 apartments.

"Kim consistently delivered a high ROI for both our acquisition and retention campaigns. Kim is results-oriented. She is strategic, practical and an overall rare talent that is proactive, thorough, and dependable. Kim effectively listened to our creative direction for each campaign and always delivered...Kim’s knowledge and understanding of our business objectives coupled with her ability to ideate consistently yielded a fresh approach to our direct mail campaigns. Above all, I was impressed with Kim’s professionalism, work ethic, and attention to detail. If you are looking for a consummate professional that gives every project her undivided attention, then look no further! "

- Denise Davis 

Director of Loyalty at Regal

Contact

Kim Barb

KimBarb@Kiki-Blu.com

(303) 565-6298 |  Parker, CO

© 2021 BY KIKIBLU MARKETING. All rights reserved. The information contained herein is subject to change without notice. 

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